Tuesday, April 14, 2009

Women's Side Businesses

Maybe the reason is Girl Scout Cookies, or perhaps it's bake sales or lemonade stands. But the fact is many women have side businesses in addition to a full time job (or being a stay-at-home Mom). Many of these are sales positions with franchises like Mary Kay, Tupperware, Pampered Chef or Usana, to name a few. Others are novel ideas for customized personal services, for example creating memories, preparing taxes or organizing. A key success factor for many of these businesses is leveraging the networks that women have - at work, at school, in the neighborhood.

What is it that makes us devote our precious spare time to a side business? Is it that we still need to earn extra pin money to cover the cost of child care? Is it a hobby that generates personal gain as well as satisfaction? How long do side businesses typically last before they give way to other more pressing occupations?

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