Maybe the reason is Girl Scout Cookies, or perhaps it's bake sales or lemonade stands. But the fact is many women have side businesses in addition to a full time job (or being a stay-at-home Mom). Many of these are sales positions with franchises like Mary Kay, Tupperware, Pampered Chef or Usana, to name a few. Others are novel ideas for customized personal services, for example creating memories, preparing taxes or organizing. A key success factor for many of these businesses is leveraging the networks that women have - at work, at school, in the neighborhood.
What is it that makes us devote our precious spare time to a side business? Is it that we still need to earn extra pin money to cover the cost of child care? Is it a hobby that generates personal gain as well as satisfaction? How long do side businesses typically last before they give way to other more pressing occupations?
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